Social Manager

Keep Your Business Visible. Tell Your Story.

Your customers are online every day. Is your business showing up consistently and telling its story?

I help local businesses build a professional, engaging presence on Facebook and Instagram through original photography, video, graphic design, and ongoing content management.

From showcasing your products and services to sharing behind-the-scenes moments and customer experiences, I’ll create and publish content that reflects your brand, connects with your audience, and keeps your business visible.

What I Do

Content Creation

  • Professional business and product photography
  • Short-form video and Reels
  • Promotional graphics and Canva designs
  • Behind-the-scenes and event coverage
  • Custom content libraries for ongoing use

Social Media Management

  • Monthly content planning and strategy
  • Captions and relevant hashtags
  • Scheduling and publishing through Meta Business Suite
  • Facebook and Instagram feed posts
  • Facebook and Instagram Stories
  • Clickable Story links directing visitors to your website, booking page, menu, or products
  • Monthly analytics reports to track reach and engagement

How It Works

1. Planning

We begin by discussing your business, your audience, and your goals. Together, we’ll develop a content strategy and posting schedule for the month.

2. Content Creation

Based on that plan, I’ll create the content your business needs, including professional photography, video, promotional graphics, and Canva designs.

3. Scheduling & Publishing

Posts and Stories are prepared with captions, relevant hashtags, and links where appropriate. Content is scheduled and published to Facebook and Instagram through Meta Business Suite.

4. Performance & Reporting

At the end of each month, you’ll receive an analytics report showing reach, engagement, and post performance. We’ll use those insights to refine the strategy and guide the following month’s content.

You remain responsible for responding to comments, messages, and customer inquiries, keeping the personal connection with your audience.

Monthly Packages

All packages include publishing to both Facebook and Instagram. A post shared on both platforms counts as one piece of content.

STARTER — $175/month

  • 4 feed posts (1 per week)
  • 4 Stories
  • Canva graphics and/or existing business photography
  • Captions and hashtags
  • Scheduling and publishing
  • Monthly analytics report

STANDARD — $300/month

  • 8 feed posts (2 per week)
  • 8 Stories
  • Mix of professional photography, graphics, and short-form video
  • One scheduled content session per month (up to 90 minutes)
  • Captions and hashtags
  • Scheduling and publishing
  • Monthly analytics report

ACTIVE — $425/month

  • 12 feed posts (3 per week)
  • 12 Stories
  • Expanded mix of photography, video, Reels, and promotional graphics
  • One scheduled content session per month (up to 2 hours)
  • Captions and hashtags
  • Scheduling and publishing
  • Monthly analytics report

A Few Details

  • Stories may incorporate existing photography, video, and graphics, with clickable links where appropriate.
  • Each Story counts as one individual frame.
  • Additional photography and video sessions can be arranged separately.
  • Paid advertising and advertising budgets are not included.
  • Clients provide business updates, promotions, and timely information needed for content.
  • Clients are responsible for responding to comments, direct messages, and customer inquiries.
  • Additional posts and content can be arranged at an agreed-upon rate.

Let’s Get Your Business Noticed

Whether you need a consistent posting schedule or a more active social media presence, I can help you create and share content that tells your business’s story.

Let’s talk about your business and develop a plan that works for you.

email: michael@michaelpeterrichard.com for a free consultation and discussion.