I have long history of doing web design for clients, beginning back in the days of straight html when everything was in tables. Web design and the technology has come a long way since those days. Today I work mainly with CMS systems, like WordPress, Squarespace and WooCommerce and Shopify for online sales. The tools they provide are outstanding and allow much of the implementation to be done with very little coding.
The basic premise though is design. Because design not only provides the function necessary in this day and age of multiple devices but also must stand out. I take every opportunity to work on a design that satisfies both of these principles. And I work with clients blending our ideas to help get us to that place. My goal is visually eye catching, uncluttered, clear and functional.